What Are Product Listing Ads?

A sponsored product listing ad is a paid ad you create for your Amazon ecommerce business and is something you have listed for sale on Amazon.

How Much Do Sponsored Ads Cost?

You decide how much you want to spend for a potential customer’s click on your ad.

Amazon will suggest an amount that will get you the first page of search results – but you can bid lower and usually have your ad seen in the first few pages.

You set a limit on how much you want to spend per day.

What Is Cost Per Click?

You pay for the product listing ad each time someone clicks on it and is taken to your product detail page.

If someone sees your ad but does not click on it, you do not pay for that view.

Your ad is only shown if your product is in stock, so there are no wasted clicks.

Why Should You Use Product Listing Ads?

Amazon has many products, and often many brands, in almost every category.

The products that sell the most in you ecommerce business are usually on the first page which is shown when someone types what they are looking for into the search bar.

Let’s say you have a pair of earrings you wish to sell under your brand name. Unless your brand is already well known, people are not likely to put your brand name in the search box.

Since your ecommerce business earrings are new to Amazon and have not yet sold, they would be listed behind every other earring that has previously sold at least one time.

Therefore, to be successful, you need to advertise and bring your earrings to page one of the search results by using Sponsored Ads.

Potential Customers who then see your ad and click on it are taken directly to your product detail page – where they can purchase your earrings.

How Do I Make A Product Listing Ad?

First, choose the product listing ad you wish to run.

Your product detail page should have all the pertinent information including a descriptive product title, high-quality pictures, and multiple bullet points giving the desirable characteristics and benefits of your product.

Next, pick the keywords you want to target – or let Amazon choose the keywords for you. If this type of advertising is new to you, having Amazon choose the initial keywords is a good option.

You can always change this – adding or subtracting keywords – in the future.

Decide how much you want to spend per click. Amazon will suggest an amount that will get you the first spot on page one – but you can bid lower and usually have your ad seen in the first few pages.

Then decide how much you want to spend per day for each ad.

How Do I Know How My Campaigns Are Doing?

Advertising analytics will give you in-depth information on which ads and keywords are the most successful for your business.

You can obtain detailed information on all aspects of Product Listing Ads from Amazon itself.